Yaspa Expands to US with Intelligent Payments Platform for Safer iGaming
Yaspa, a UK-based fintech company specialising in iGaming payments and identity solutions, is expanding its operations into the US. Led by John Edison, the company aims to provide a frictionless payment journey for players while implementing safeguards to protect those at risk of problem gambling.
Yaspa will showcase its Intelligent Payments platform in the US next month. This platform combines real-time Open Banking with AI-driven insights to optimise player lifetime value and comply with safer gaming regulations. The company's Guaranteed ACH solution, led by Vice President of Product Max Collinge, offers US operators near-100% deposit acceptance, a significant improvement for the market.
The platform performs real-time account checks and advanced risk analysis to eliminate failed or unauthorised payments and ensure sufficient funds. It also uses real-time financial data to help operators understand and support their players, improving conversion and loyalty while strengthening protection. This is particularly important given that the National Council on Problem Gambling reports that 2.5 million Americans exhibit significant markers of harm. Yaspa's integrated safeguards allow operators to protect players while offering a seamless payment experience.
Yaspa has incorporated a US entity in Atlanta and is scaling its operations in Georgia to expand into the US market. With its innovative Intelligent Payments platform and commitment to safer gaming, Yaspa is poised to make a significant impact on the US iGaming industry.
