Yoga apparel brand, Beyond Yoga, collaborates with actress Issa Rae for their new branding initiative.
Beyond Yoga and Issa Rae Partner for Empowering "Seek Beyond" Campaign
In late July 2025, Beyond Yoga launched its new brand platform, "Seek Beyond," in partnership with actress and entrepreneur Issa Rae. The campaign promotes a message of "progress over perfection" and celebrates lifestyle progress through movement, mindfulness, and connection.
The Seek Beyond platform is designed to inspire and empower women by showcasing real stories from influencers and community leaders in various fields such as entrepreneurship, motherhood, wellness, and identity. Notable figures like Megan Roup (founder of The Sculpt Society), Evelynn Escobar (Hike Clerb), and Danielle Burnett (Big Girls Who Run LA) are among those sharing their personal journeys.
Issa Rae wrote and recorded an original anthem for the Seek Beyond campaign, which is featured across digital platforms like Facebook and Instagram, as well as through community activations planned for summer and fall 2025. The campaign uses a digital-first media approach and engages diverse "movers" and wellness advocates.
The Seek Beyond campaign is integrated with Beyond Yoga’s new Outdoor apparel collection, supporting the theme of embracing joy and growth through movement. This launch is part of Beyond Yoga’s broader growth strategy, including the opening of physical stores, new product lines, and a refreshed brand identity and website.
Beyond Yoga, acquired by Levi Strauss & Co. in 2021, showed strong growth in 2025. In Q2, the company’s revenues increased approximately 12% year-over-year to $37 million, contributing to Levi Strauss’s overall net revenue growth of 6.4% to $1.4 billion in the quarter. While the specific financial contribution of the Seek Beyond platform has not been separately disclosed, it aligns with the brand’s recent growth trajectory.
Nancy Green, CEO of Beyond Yoga, stated that Seek Beyond is an invitation to embrace the joy of the journey, reflecting the openness, heart, and belief in growth within the Beyond Yoga community. The Seek Beyond campaign encourages women to move and connect in ways that feel authentic to them, fostering a sense of community and empowerment.
In summary, the Beyond Yoga and Issa Rae partnership for Seek Beyond launched in late July 2025, emphasizing authentic lifestyle progress and wellbeing. It is integrated with Beyond Yoga’s new Outdoor collection and broader brand expansion, supporting continued financial growth within the Levi Strauss ownership structure.
- Beyond Yoga's new campaign, "Seek Beyond," in partnership with Issa Rae, promotes a message of progress over perfection, celebrating lifestyle progress through movement, mindfulness, and connection.
- The Seek Beyond platform features real stories from influencers and community leaders in various fields like entrepreneurship, motherhood, wellness, identity, and fashion-and-beauty.
- The brand's digital-first media approach engaged diverse movers and wellness advocates, with celebrities like Issa Rae contributing to the empowering narrative.
- AI-driven insights helped tailor the Seek Beyond campaign to specific segments of the fashion-and-business industry, reaching a broader audience within the entertainment sphere and pop-culture.
- Partnerships with influencers like Issa Rae and collaborations with fashion brands contributed significantly to Beyond Yoga's financial momentum, contributing to Levi Strauss's overall net revenue growth.
- The Seek Beyond campaign signified Beyond Yoga's commitment to embracing joy and growth, fostering a sense of community and empowerment among women in various industries, from entrepreneurship to entertainment.
